Dave Phinney

Dave Phinney stands out in the world of winemaking, not only for his exceptional skill in crafting unique wines but also for his innovative approach to branding and design. As the founder of Orin Swift Cellars, Phinney has become a notable figure in the wine industry, known for both his creative wine blends and distinctive label designs.

Phinney’s journey in winemaking began with his work at esteemed wineries like Robert Mondavi and Opus One in Napa Valley. These experiences laid the foundation for his understanding of the intricate processes of viticulture and winemaking. His tenure at these wineries, especially during the challenging 1998 vintage, was instrumental in shaping his approach to wine creation.

In 2000, Phinney launched The Prisoner, an innovative blend of Zinfandel and Cabernet, which quickly gained recognition for its unique profile. This success was a stepping stone for Phinney, leading to the creation of Orin Swift Cellars. Named after his father’s middle name and mother’s maiden name, Orin Swift Cellars was acquired by Gallo in 2016 for an impressive $300 million. Despite the acquisition, Phinney continues to play a pivotal role in the winery, developing new and exclusive wines, particularly for the Equinox wine club.

Phinney’s creative genius extends beyond winemaking. He is the mastermind behind the labels of his wine brands, drawing inspiration from his global travels and observations. The labels of his wines like Machete, Abstract, and Mercury Head, are not just visually striking but also tell stories, reflecting Phinney’s artistic vision and desire to offer something unique to his consumers.

Another notable venture by Phinney is Locations Wine, conceived during a layover at Charles de Gaulle airport. This brand focuses on producing individual wines from diverse regions including France, Italy, Spain, and even Corsica, each reflecting the distinct character of its origin.

Phinney’s unconventional approach is also evident in the design of the Orin Swift tasting room in St. Helena, famously decorated with pages from Maoist propaganda pamphlets, showcasing his flair for the eclectic and the extraordinary.

As a visionary in the wine industry, Dave Phinney continues to innovate and inspire, blending his passion for winemaking with a unique artistic sensibility. His wines and their stories resonate not just with connoisseurs but also with anyone who appreciates the blend of art and science in a bottle of wine.