Michel Friou

Michel Friou is the esteemed winemaker at Alma Viva Winery, a name that has become synonymous with elegance, complexity, and excellence in the world of Chilean wine. Since taking the reins as chief winemaker, Friou has led Alma Viva to new heights, crafting wines that reflect the unique terroir of Puente Alto and elevating the winery’s reputation on a global scale. With his deep understanding of viticulture and innovative approach to winemaking, Michel Friou continues to set the benchmark for premium Chilean wines.

Born and raised in France, Friou’s journey in winemaking began with a strong educational foundation. He studied enology and viticulture, equipping himself with the technical expertise needed to excel in the wine industry. His career took off in the vineyards of Bordeaux, where he honed his skills and developed a passion for producing fine wines. Over time, he built an impressive resume working in various renowned wine regions across the globe, gaining diverse experiences that shaped his winemaking philosophy. This international exposure gave Friou the ability to understand the nuances of different terroirs, a skill that would prove invaluable when he joined Alma Viva.

Michel Friou’s tenure at Alma Viva began in 2007 when he was appointed as the chief winemaker. He took over from Patrick Leon, who played a pivotal role in establishing the winery’s early success. Bringing with him a wealth of experience from France, Friou was determined to maintain the high standards set by his predecessor while adding his own touch to the wines. His approach is deeply rooted in tradition, yet he is not afraid to experiment and innovate, ensuring that each vintage of Alma Viva reflects both the terroir of Puente Alto and the artistry of the winemaking process.

Under Friou’s guidance, Alma Viva Winery has thrived, producing wines that are celebrated for their complexity, structure, and aging potential. The flagship wine, Almaviva, is a Bordeaux-style blend that typically includes Cabernet Sauvignon, Carménère, and other classic varietals. This blend reflects Friou’s French roots while highlighting the unique characteristics of Chilean grapes. The Puente Alto region, located at the foothills of the Andes Mountains, offers ideal conditions for growing grapes, with cool nights and warm days that allow the fruit to develop concentrated flavors and balanced acidity. Friou’s deep understanding of this terroir enables him to craft wines that are both powerful and elegant, showcasing the best of Chilean winemaking.

One of Michel Friou’s strengths as a winemaker is his meticulous attention to detail. He oversees every aspect of the winemaking process, from vineyard management to the final bottling. This hands-on approach ensures that only the finest grapes are selected, and each step of the production process is carefully monitored to achieve the highest quality. Friou is known for his emphasis on precision, believing that even the smallest adjustments can have a significant impact on the final product. His commitment to excellence has helped Alma Viva earn numerous accolades and awards, solidifying its position as one of Chile’s premier wineries.

In addition to his technical skills, Michel Friou’s success at Alma Viva can also be attributed to his collaborative spirit. He works closely with the vineyard team to ensure that the grapes are harvested at the perfect time, capturing the ideal balance of ripeness and acidity. This synergy between the vineyard and the winery is a key element of Alma Viva’s philosophy, and Friou plays a crucial role in maintaining this harmony. By fostering a culture of teamwork and open communication, he ensures that every vintage is a true reflection of the land and the people who work it.

Michel Friou’s approach to winemaking is also marked by sustainability and respect for the environment. He understands the importance of preserving the land for future generations, and as such, he has implemented sustainable practices at Alma Viva. These include careful water management, minimal use of chemical inputs, and maintaining biodiversity within the vineyards. By prioritizing sustainability, Friou not only protects the environment but also enhances the quality of the grapes, leading to wines that are pure, expressive, and true to their origin.

Over the years, the wines crafted by Michel Friou have continued to impress critics and consumers alike. The Alma Viva blend is known for its deep, rich flavors, smooth tannins, and long, elegant finish. Each vintage tells a story of the vineyard, the climate, and the meticulous care taken in its production. Friou’s ability to blend tradition with modern techniques allows him to create wines that are both classic and contemporary, appealing to a wide range of wine enthusiasts.

In conclusion, Michel Friou’s role as the winemaker of Alma Viva Winery is a testament to his expertise, passion, and vision. His dedication to quality, attention to detail, and respect for the terroir have made Alma Viva a beacon of excellence in the Chilean wine industry. Through his skillful blending and innovative practices, Friou continues to produce wines that not only capture the essence of Puente Alto but also stand shoulder to shoulder with the finest wines in the world.